Influencer
We have a global influencer team that understands how influencers work, how social behaves and uses cultural fluency to build brand trust with both.
We focus on two things: trust & culture
We build trust by working with trusted influencers 鈥 using our state of the art vetting capabilities and developing deep relationships with the creators we patron. Data is our friend and helps us deliver dependable results every time.
Culture is always evolving, always changing, and we know that cultural fluency is imperative for your influencer campaigns to be successful. We鈥檙e in constant dialogue with influencers themselves, highly online and we use our tools like Gen Z Lab, Longevity Lab and to ensure we鈥檙e working at the speed of culture.
When brands are a reflection of their influencers and influencers are a reflection of their brands, we know that we鈥檙e going to make an impact at scale.
We spend a lot of time and money trying to make brands feels human. Influencers already are human. Their humanity is both a strength and a liability. How can Brands both expect and protect an influencer鈥檚 humanity? We call this duality the 鈥淭ightrope鈥 and you can read the full POV 鈥 inclusive of our 鈥淩ules of the Rope鈥 here.
Our Expertise
Brand Safety Trust & Reputation
We employ advanced vetting, our Crisis & Risk team, our dedicated Business Affairs, EGA and specialized AI tools to ensure every influencer we suggest is a trusted, brand-safe partner.
Connection to Culture and Community
With programs like Influencer Inside, the Gen Z lab, the Longevity Lab, UEG Sports Lab, The Current and more, we have endless centers of excellent to ensure your brand is moving at the speed of culture.
Influencer and Celebrity Activation
From first post to the Met Gala, we have trained teams that can handle the entire lifecycle of an influencer鈥檚 career, through 360 brand activations. We are also platform agnostic and talent agnostic, able to work with literally any influencer on the planet. Our team has nearly one thousand years of experience collectively.
Social First
Content Production
Our Creator Bench can make custom content for brand-owned social that鈥檚 steeped in best practices and trends on each platform 鈥 whether that鈥檚 long form video, trending posts or whitepapers.
Award Winning Content & Strategy
Our Influencer work has won Cannes Lions, Shorty Awards, Webbys and more. We have a data driven approach to reporting, ensuring ROI on every post.
Strategic Partnerships & Tech Stack
Our DXI team & bespoke tech stack allow us to measure everything from reach to Brand Lift and our ongoing partnership development helps us tackle evolutions of the creator economy.
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Podcast
Colin & Samir on TrustMakers
YouTubers Colin and Samir join TrustMakers to discuss what it takes to run a creator business in 2024.
Our Work
We are trust-makers, business builders, and culture creators. For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
Brand Marketing
Ajinomoto: #CancelPizza
Multinational food & biotechnology company, Ajinomoto has a mission to rid MSG of the racist sti...
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Brand
Wear 'Em Out Store
eBay, the reigning marketplace for new and pre-worn shoes, faced fierce competition from reselling r...
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Social Impact & Sustainability
Wild Algorithm
Ampara Institute launched, 鈥榃ild Algorithm鈥, an algorithm (reset) movement to stop people and the pl...
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Our Global Leads
Sara Rezaee,
NAM Lead
Fiona Hughes
EMEA Lead
Alyssa Soh
APAC Lead
Camila Pachon
LATAM Lead
