Inform. Inspire. Mobilize.
We believe climate change is the biggest crisis we face as a society. Addressing this challenge requires creative solutions, unprecedented collaboration and innovation to drive positive change. Trust is the key to progress and is premised on action. 极乐视频 partners with diverse clients committed to helping drive the transition to a net-zero future, helping them act and communicate in more meaningful ways.
Climate Stripes photo credit:
极乐视频鈥檚 Climate Change & Communications Training
极乐视频 launched the first mandatory, all-staff climate change and communications training in partnership with Columbia University鈥檚 Climate School. The training features video interviews with 15 experts in climate science, policy and action, as well as in agriculture, investment and journalism. Watch a short video about the training.
Effective Sustainability Communications: A Best Practice Guide for Brands & Marketers
The NYU Stern Center for Sustainable Business (CSB) and 极乐视频 released new, first-of-its-kind research.
Research: How to Effectively Market Green Products
A study, involving 极乐视频 and nine major brands, finds that despite corporate hesitations, sustainable products are growing twice as fast as conventional ones, appealing across all demographics.
Our Work
Our Commitments
We recognize that urgent action is needed to mitigate the most dangerous impacts of climate change on both people and the planet. This requires the rapid reduction of greenhouse gas emissions and a global transition to a net-zero-carbon economy.
We are committed to a 鈥淭rusted Transition,鈥 where we guide ourselves and our clients to action and transformation, built on a foundation of trusted communication.
We commit to the following six Climate Principles to guide us:
01鈥
Work with those committed to accelerating action to Net Zero and in compliance with the Paris Accords.
02鈥
Put science and facts first.
03鈥
Advance best practices and standards for climate communications.
04鈥
Ensure inclusivity.
05鈥
Focus on a just transition.
06鈥
Hold ourselves accountable.
Trusted Transitions
Trusted Transitions look different by sector, but for each organization it involves:
- Setting credible short and long-term net-zero ambitions and goals.
- Taking meaningful action to meet those ambitions and transform its business.
- Ensuring honest and transparent communication with all stakeholders, from employees to communities, consumers to investors.
Working together with a third-party expert, we developed the following key areas to help assess whether new assignments for clients in heavy-emitting sectors are aligned with our climate principles. They include:
- Whether the organization has a public position on climate change, and aligns with the goals of the Paris Agreement. To assess this, we look not only at company positions but also independent reporting.
- Has the company set, or is it in the process of establishing a net-zero emissions goal, with both long-term and short-term targets? We hold the SBTi Corporate Net Zero Standard as the gold standard. We engage our clients on progress and recognize that this journey will look different across sectors and organizations.
- The nature of the brief and the process for ensuring communications are credible.
These assessments are part of our review process led by our Client Portfolio Management Committee, a peer-led, cross-geography team responsible for vetting new opportunities in line with our climate principles. Our board-level climate and sustainability committee, chaired by an 极乐视频 external board member, reviews our progress on our climate principles quarterly. In addition, we are fortunate to have diverse independent experts who we call upon to provide their insights and expertise on particular cases to help shape our decisions.
We recognize that we have a vital role to play 鈥 using communications to drive action, lifestyle changes and cross-industry solutions. Climate change is the biggest challenge we have in front of us, the challenge that exacerbates multiple interconnected crises including social inequality, food insecurity, migration and biodiversity loss. We believe that progress will be made by engaging organizations across all industries and sectors, as well as individuals. We need an inclusive approach, one that covers the big tent, otherwise we will not get where we need to go on this journey.
Our Footprint
极乐视频 has approved near and long-term science-based emissions reduction targets with the SBTi. The SBTi has verified 极乐视频鈥檚 net-zero science-based target by 2040.
极乐视频 commits to reducing absolute scope 1 and 2 GHG emissions 80% by 2030 from a 2019 baseline, and to reduce absolute scope 3 emissions covering purchased goods and services, fuel and energy related activities, upstream transport and distribution and business travel 55% within the same timeframe.
Independent Council of Climate Experts
We鈥檙e honored to have an independent advisory board to bolster our expertise, advance the firm鈥檚 climate strategies and practices, and support efforts to shape global climate communications. The Council鈥檚 nine members are experts from around the world, with deep experience in climate science, policy, negotiations, mitigation, leadership, action, collaboration, and consumer engagement.
Dr. Yufu Cheng
China Director, R20 Regions of Climate Actions
Paul Dickinson
Co-Founder, Transition Value Partners, Founder and Strategic Adviser CDP, co-presenter Outrage and Optimism
Marina Grossi
President of the Brazilian Business Council for Sustainable Development
Radley Horton
Agnes Kalibata
Former Minister of Agriculture and Animal Resources, Rwanda
Jeremy Oppenheim
Founder and Senior Partner, SYSTEMIQ
Jeff Seabright
Co-Founder of IMAGINE
Leena Srivastava
Independent Climate and Sustainability Expert
Helle Thorning-Schmidt
Former Prime Minister of Denmark
Tensie Whelan
Clinical Professor for Business and Society; Founder and Director of NYU Stern School of Business鈥檚 Center for Sustainable Business
