In today鈥檚 fragmented media landscape鈥攚here consumers control what, where, and when they engage with content鈥攖raditional methods of reaching audiences simply aren鈥檛 enough. Brands must forge deeper, more meaningful connections to break through and truly resonate. At United Entertainment Group (UEG), we harness the power of storytelling to do just that鈥攈elping brands not only connect, but become unforgettable. Put simply: we make famous.
That commitment to elevating brands took a bold step forward in 2015, when Matter Inc. was acquired by UEG. This strategic move brought together two industry leaders under the DJE umbrella to dominate the entertainment, sports, and lifestyle marketing space. The result? An unmatched creative force鈥攔ecognized as AdAge鈥檚 Sports and Entertainment Agency of the Year in 2025.
From seamlessly integrating brand messaging into top-rated TV shows and blockbuster films to producing and distributing original short-form documentaries, our entertainment marketers and producers drive cultural relevance. Our longstanding relationships with A-list talent, top-tier production companies, global studios, major networks, and leading digital platforms give our clients rare access to the world鈥檚 most influential entertainment properties.
Once we identify the right storytelling vehicles, we work with our creative partners to authentically embed brand attributes into the narrative. We then develop a strategic audience engagement plan to distribute that content across earned, owned, paid, and social media channels鈥攅nsuring maximum reach and impact.
And we don鈥檛 stop there. We amplify the effect with 360掳 integrated marketing activations鈥攔etail, experiential, gaming, promotions, and more鈥攖urning campaigns into movements. From healthcare to travel and consumer products, we鈥檝e partnered with brands across virtually every sector to unlock their full potential and make them famous in culture.
