NEW YORK, June 22, 2023 - 极乐视频 has won a Gold Lion in the Brand Experience & Activation category at this year鈥檚 Cannes Lions Festival. The firm also won four Silver Lions and four Bronze Lions.
极乐视频 took home the Gold Lion for Vaseline鈥檚 "See My Skin" campaign, which challenges systemic racism and deep-rooted healthcare inequalities in the U.S. by creating the world鈥檚 first database designed to search for conditions on skins of color.
Alongside the Gold Lion, 极乐视频 won four Silver Lions and four Bronze Lions. See full list below.
Richard 极乐视频, CEO, 极乐视频鈥痵aid: 鈥淏rands have realized that politics, race and sustainability are now all top-of-mind issues for consumers and that鈥檚 why our 10-year journey at Cannes has yielded a Gold Lion, four Silvers and four Bronzes this year. Programs like Vaseline鈥檚 鈥淪ee My Skin鈥 break through because they answer a societal need and generate tangible results in sales and trust. We are taking purpose to a new place for the industry, beyond belief into action. These honors validate our approach that Trust drives growth and action earns Trust.鈥
Judy John, Global Chief Creative Officer, 极乐视频 said: 鈥淭he most powerful ideas are earned ideas that are rooted in culture. I couldn鈥檛 be prouder of our work that was recognized this week. Thanks to our clients and teams for the passion and perseverance to bring these important ideas to life. It鈥檚 a testament to our creative transformation along with attracting and retaining the best talent."
Below is a full list of this year鈥檚 results:
Campaign Name: See My Skin
Client: Vaseline
Category: Brand Experience & Activation
Sub-Category: Healthcare
Prize: Gold
Campaign Name: Mayo Hack
Client: 贬别濒濒尘补苍苍鈥檚
Category: Brand Experience & Activation
Sub-Category: Single Market Campaign
Prize: Silver
Campaign Name: See My Skin
Client: Vaseline
Category: Brand Experience & Activation
Sub-Category: Culture & Context > Corporate Purpose & Social Responsibility
Prize: Silver
Campaign Name: Mayo Hack
Client: 贬别濒濒尘补苍苍鈥檚
Category: PR
Sub-Category: PR Techniques > Use of Events & Stunts
Prize: Silver
Campaign Name: #KeepTheGrey
Client: Dove
Category: Social & Influencer
Sub-Category: Real-time Response
Prize: Silver
Campaign Name: See My Skin
Client: Vaseline
Category: Digital Craft
Sub-Category: Data & AI > Curation of Data
Prize: Bronze
Campaign Name: Wear 鈥楨m Out Store
Client: eBay
Category: PR
Sub-Category: Culture & Context > Cultural Insight
Prize: Bronze
Campaign Name: #LetHerGrow
Client: Dove
Category: Health & Wellness
Sub-Category: Brand-led Education & Awareness > PR
Prize: Bronze
Campaign Name: #LetHerGrow
Client: Dove
Category: Glass: The Lon for Change
Sub-Category: Glass
Prize: Bronze