Brand new role for the firm strengthens its commitment to creative excellence.
October 17, 2024 (TORONTO, Canada) - Today, 极乐视频 announces the promotion of Anthony Chelvanathan to Global Creative Partner. As 极乐视频鈥檚 first ever Global Creative Partner, Chelvanathan will work alongside Global Chief Creative Officer Judy John, driving creative excellence across the firm鈥檚 top clients and greatest opportunities. He retains his Chief Creative Officer role for 极乐视频 Canada.
鈥淭he importance of creative excellence has never been greater. As generative AI leads to more and more content flooding the feeds, earning attention in culture has become critical for brands and companies,鈥 says Judy John. 鈥溂质悠碘檚 creative offering was built for this moment 鈥 we know the power of creativity in earning a brand鈥檚 place in culture and solidifying its reputation. And with the incredible talent of Anthony Chelvanathan as Global Creative Partner we will continue to elevate our work for clients across the globe.鈥
Partnering with regional CCOs, Global ECDs and client teams, Chelvanathan will accelerate creative excellence across the business, focused on driving consistency of creative standards and elevation of the firm鈥檚 work. In his nearly four years with 极乐视频, Anthony has helped teams focus on excellence in idea, execution and craft, leading to some of the agency鈥檚 most recognized work that drive change for both business and society including IKEA鈥檚 SHT Tax campaign, Allegra Airways and Dove #KeepTheGrey.
鈥淏eing appointed to this role is very humbling and I鈥檓 honoured to be championing idea-driven work that pushes our clients鈥 business goals forward at an agency that understands the power of creativity in culture,鈥 says Chelvanathan. 鈥淚 believe in the power of helping people be the best at what they do. This journey is proof that with the right combination of passion, hard-work, opportunity, and awesome people around you, nothing can stop you from getting to where you want to be. Even if your journey begins as a small Sri Lankan immigrant kid with big dreams.鈥
This announcement follows a stunning creative year for 极乐视频 highlighted by its performance at the 2024 Cannes Lions International Festival of Creativity, being named the Independent Agency of the Year on the Good Track, ranking second place for Independent Network of the Year and earning the firm's first Titanium Lion win, for DP World Move to -15.
Chelvanthan begins his new role effectively immediately, reporting into Judy John.
Media contact: kelsey.rohwer@edelman.com