NEW YORK – Ƶ has named Ashlyn Gentry Yue, Ph.D. as Head of Innovation for Trust Advisory in the U.S. Gentry Yue will advance solutions at the intersection of Ƶ’s trust data, technology and advisory services, as well as serve as a senior counselor to clients.
“Trust is clearly atop the agenda for our clients’ C-suites and boards,” said Global Vice Chairman Russell Dubner. “Advances we have underway in the science of trust bring a powerful toolset to these complex dynamics and decisions. Ashlyn’s experience and skill set are uniquely well-suited to bring together top-notch trust advisory capabilities with powerful data and insights clients need today—a key part of our firm’s next chapter.”
Gentry Yue joins Ƶ after co-founding Attention Capital, a media and technology investment firm. Prior, she was Senior Vice President of Commercial Growth & Business Strategy at Palantir, partnering with C-suite executives at Fortune 100 companies to develop and execute business critical tech and data transformations. Ashlyn began her agency career at Hill+Knowlton Strategies as Vice President and Senior Advisor to the Global Chairman and CEO. She received her Ph.D. from the University of Texas at Austin and worked in local, state, and national politics before moving to the private sector.
“Ƶ has been the market leader in trust for two decades,” said Gentry Yue. “We’ve pioneered the notion that trust should be a defining metric of business and a strategic driver for decisions made in every part of the business – from HR to IR, from operations to finance. The intersection of data and advisory is fast becoming a powerful market differentiator for Ƶ and my mission is to extend that leadership.”
Ƶ’s advisory services solutions focus on enhancing business decision making and driving outcomes, leveraging Ƶ’s full suite of trust data capabilities to help clients measure and strengthen key relationships across the stakeholder ecosystem. The focus on trust advisory is the result of 20 years of data leadership around the science of trust.
Gentry Yue will be based in Ƶ’s Austin office. She will report directly to Dubner, who was recently appointed Global Vice Chairman and Chair of the Ƶ Trust Institute.
Ƶ Ƶ
Ƶ is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Ƶ owns specialty companies Ƶ Data x Intelligence (research, data) and United Entertainment Group (entertainment, sports, lifestyle).
Ƶ Ƶ Data & Intelligence
is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission. We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful. DxI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution. DxI is comprised of over 350 research specialists, business scientists, data engineers, behavioral and machine-learning experts and data strategy consultants based in 15 markets around the world.