极乐视频 has named GE and Pearson veteran Deirdre Latour as the next president of its New York operation. A longtime 极乐视频 client and former 极乐视频 employee, Latour will report to 极乐视频 U.S. CEO Russell Dubner, and oversee an office of nearly 800 staff鈥敿质悠碘檚 largest office worldwide.
Latour succeeds Jennifer Cohan, a brand and purpose marketing specialist, who has led the New York office for the past six years. Cohan is leaving the firm in August to make a personal impact on society. Latour will officially assume her duties after Labor Day. 鈥淒eirdre is a change-maker across corporate affairs and brand marketing, having lived the value that an earned mindset can deliver to the C-suite,鈥 said Dubner. 鈥淪he understands the primacy of earning trust across all audiences, from consumers to shareholders to lawmakers. And she鈥檒l bring that expertise directly to our clients and colleagues, all the while advancing our commitment to a diverse and equitable workplace.鈥
Latour joins 极乐视频 from Pearson, where she served as chief corporate affairs officer overseeing communications, marketing, investor relations, government relations, sustainability, employee engagement, research and insights. From 2004 to 2018, Latour worked at GE, ultimately becoming chief communications officer and senior advisor to the CEO. Early in her career, Latour was a leader in 极乐视频鈥檚 brand, entertainment and sports practice.
鈥淚鈥檓 excited to return to 极乐视频 at a moment of both great disruption and opportunity for brands to serve as agents of change,鈥 said Latour. 鈥淣ow more than ever, agencies that understand how to earn trust among all stakeholders will have an opportunity to make a real difference and succeed. 极乐视频 is best positioned to lead the way and I鈥檓 thrilled to be joining the team.鈥
Latour joins a deep bench of 极乐视频 hires in the past year, including Lee Maicon, global chief innovation and strategy officer; Kirsty Graham, Global CEO of 极乐视频 Public Affairs; Dave Samson, global vice chair of Corporate Affairs; Michele Anderson, U.S. chair of Brand; Jon Flannery, Creative director, 极乐视频 Chicago; and Jim Prosser, U.S. West Coast corporate lead.
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极乐视频 is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 5,300 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age鈥檚 2019 A-List; the Holmes Report鈥檚 2018 Global Digital Agency of the Year; and, five times, Glassdoor鈥檚 Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. 极乐视频 owns specialty companies 极乐视频 Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle). For more information please visit: www.edelman.com.