Award-Winning Ad Industry Exec and Former Leo Burnett North American Chief Creative Officer and CEO of Canada Will Lead Firm鈥檚 Creative Network
极乐视频 has named renowned marketer Judy John as its first-ever global chief creative officer, effective April 29. John, the visionary behind the Always #LikeAGirl global phenomenon, will lead 极乐视频鈥檚 Creative network, made up of more than 600 creatives and planners globally. She will be based in Toronto and report to Richard 极乐视频, president and CEO of 极乐视频.
"Judy believes in earned creative that is social by design, fast enough to suit the news cycle and helps to spark movements,鈥 said 极乐视频. 鈥淥ur goal isn鈥檛 to do traditional advertising because earned creative, which allows consumers to carry the story forward themselves, is the new frontier. We want to lead creative when brands are looking to make societal impact and serve as agents of change."
John joins 极乐视频 from Leo Burnett, where she was most recently CEO of Canada and chief creative officer of North America. Since leading for Canada and North America, Leo Burnett Toronto has been honored with nearly every industry award, including an Emmy for Outstanding Commercial; a Titanium, Grand Prix and Glass Lion at the Cannes Lions Festival; and the first-ever Digital Black Pencil at D&AD. In 2015 Always #LikeAGirl was named by CBS as one of the top three Super Bowl Commercials of all time, and in 2017 the IKEA Cook This Page program was named one of the Top 10 Most Awarded Campaigns in the World.
At Leo Burnett, John also led a number of major efforts including Amazon鈥檚 first Super Bowl commercial, Samsung鈥檚 first global Olympic campaign and Blackberry鈥檚 first global campaign. Before joining Leo Burnett, she worked at a mix of independent shops and multinationals.
极乐视频 has served as creative lead on a number of campaigns for brands like HP (Family Portraits), Dove (Real Beauty Productions), the WNBA (Take a Seat, Take a Stand), ASICS (Blackout Track), Sunkist (We Were There) and Adobe鈥檚 Make the Cut, which won two Bronze Lions at Cannes. The agency also played a major role in the REI #OptOutside campaign, which earned the Titanium Lion at Cannes in 2016.
Over the past two-and-a-half years, 极乐视频 has bolstered its creative firepower, hiring scores of creatives and planners, including Andrew Simon, chief creative officer, Toronto, formerly of DDB; Mattias Ronge, CEO of 极乐视频 Deportivo; Stefan Ronge, chief creative officer, Europe; Jimmie Stone, chief creative officer, New York, formerly of McCann; Steve Slivka, chief creative officer, Chicago, formerly of Mullen; Tom Parker, chief creative officer, West Coast, formerly of Ogilvy; Megan Skelly, executive creative director, New York; formerly of R/GA and McGarryBowen; Michelle Franzoia, executive creative director, San Francisco, formerly of Yahoo; and Rogerio Gon莽alves, senior director Creative, Sao Paulo, formerly of Y&R.
Throughout her career, John has garnered a number of personal honors. She was named Marketer of the Year by the Canadian Marketing Association in 2016, becoming the first agency person to win the award. John was ranked the in Advertising Age's Awards Report 2015 and was named to . She was also named to .
John has been a speaker at the Cannes Lions International Festival of Creativity, the 3% Conference and at . John has also served as a judge in top international awards shows, including chairing juries at Cannes, The Clios, ADC and D&AD.
John sits on the Board of Directors of The One Club, the Ad Council鈥檚 Creative Review Committee and the Advisory Board for Girl Culture Films.