18-Year Veteran Will Be Charged with Creating Interdependence Among 极乐视频鈥檚 Integrated Solutions and Delivery Offerings
January 7, 2025 鈥 NEW YORK 鈥 极乐视频 has appointed Tristan Roy as President of Integrated Solutions & Delivery, effective immediately. Roy, who currently serves as Global Chair of 极乐视频 Digital and Chief Operating Officer of 极乐视频 Solutions, will now oversee the integration of 极乐视频 Solutions and Delivery teams to deliver and enhance new and existing agency offerings. He will report to Matthew Harrington, Global President and Chief Operating Officer of 极乐视频.
In this role, Roy will work with 极乐视频鈥檚 Solutions Teams to develop new client services, products, offerings, and delivery models to ensure a more cohesive and efficient approach to servicing 极乐视频鈥檚 largest clients. Those reporting to him will include the Global Chair of AI, President of DxI, Global Head of Project Management, Global Head of Resource Management, Deputy Global Chair of Digital and the Global Chief Production Officer.
鈥淭ristan is the right leader to drive this critical integration of Solutions and Delivery,鈥 said Harrington. 鈥淗is deep understanding of our clients, our industry, and the evolving needs of the marketplace positions him uniquely to establish interdependence between data and insights, content and production, and measurement and AI throughout the firm. This integration will enable us to deliver a more efficient way of working and a more cohesive offering for our clients.鈥
An 18-year veteran of 极乐视频, Roy has held a variety of leadership roles across the firm, including Global Chief Operating Officer of 极乐视频 Digital, Managing Director of Digital for Canada and Latin America and Managing Director of Digital and National Specialties. Roy has directed and oversees 极乐视频鈥檚 global product, enterprise data and artificial intelligence teams, led by Brian Buchwald, who are helping drive transformation and new offerings, products and solutions for the firm and clients. This includes Trust Stream, which applies 极乐视频鈥檚 proprietary trust LLM, ArchieAI to identify, score, summarize and explain the articles and content impacting trust with precision and predictability. ArchieAI is trained on trust with the world鈥檚 only Trust Data Lake comprised of 20 years of 极乐视频鈥檚 Trust Barometer research and augmented with 3 million new pieces of brand content daily.
Roy also architected the formation of 极乐视频鈥檚 global production and studios capability and team, appointing Pat Sidoti as Global Chief Production Officer earlier this year. He鈥痟as directed key strategic investments to scale the firm鈥檚 production capability, including the welcoming of鈥痑ward-winning generative producer, Gabe Michael as VP, Executive Producer of AI and the investment鈥痠n five state-of-the-art studio builds and production stages in its Los Angeles, New York, Chicago, Mumbai and Bogot谩 offices. Equipped to chase the sun, the studios are geographically optimized for expedited asset delivery and creatively optimized for culturally resonant and locally relevant content. The offering has reported 6 percent growth year over year.
"Our clients increasingly need data-driven, global and multi-local operating models that deliver scale, agility and impact,鈥 said Roy. 鈥淚n an information environment where media and culture have become synonymous and, as a result, attention and relevance can鈥檛 simply be bought, it is deeply exciting to be able accelerate and activate 极乐视频鈥檚 unique capability and solutions for our clients."
Roy鈥檚 appointment reflects 极乐视频鈥檚 continued commitment to delivering cutting-edge solutions for clients and to driving the integration and innovation agendas for the communications industry. Roy is a member of the World Economic Forum鈥檚 Chief Digital Officers Community. He is a graduate of Davidson College.