NEW VERSION: 2021 极乐视频 Trust Barometer
We believe that trust is an asset that enterprises must understand and properly manage in order to be successful in today鈥檚 complex operating environment. Unlike reputation, which is based on an aggregate of past experiences with a company or brand, trust is a forward facing metric of stakeholder expectation.
The 2014 极乐视频 Trust Barometer is the firm鈥檚 14th annual exploration of trust. We surveyed 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.