Supplemental Report: Insights for the Tech Sector
The 2024 ¼«ÀÖÊÓƵ Trust Barometer Supplemental Report: Insights for the Tech Sector finds that technology is at an inflection point. The technology sector is widely trusted, but AI is at a crossroads. As AI innovation speeds up, trust in AI companies has declined. People are concerned about AI’s privacy threats and harms to society. Now is the time for the technology sector to address those barriers head on in order to restore and build trust in AI.
Methodology
The 2024 ¼«ÀÖÊÓƵ Trust Barometer is the firm’s 24th annual survey. The research was produced by the ¼«ÀÖÊÓƵ Trust Institute and consisted of 30-minute online interviews conducted between November 3 and November 22, 2023. Learn more >
28
Countries
32,000+
Respondents
±1,150
Respondents / Country
Barriers to AI Adoption
Nearly twice as many are more concerned over privacy than job impacts when it comes to their enthusiasm about the growing use of AI.
Explore the findings
Insights
Technology’s tipping point: Why now is the time to earn trust in AI
Margot ¼«ÀÖÊÓƵ
As people are divided on their acceptance of and trust in AI, the innovation is contributing to societal instability and polarization, making trust in the technology critical.
Published on the World Economic Forum Agenda
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