Fear of body odor (F.O.B.O) is a real anxiety for many people. In fact, research from ¼«ÀÖÊÓƵ Data & Intelligence finds 79 percent of people ages 18-35 report feeling anxious about their body odor on a day-to-day basis, and 60 percent of people refuse to leave their homes if they know they have body odor.
To take on this very real issue, ³§³¦³ó³¾¾±»å³Ù’s is teaming up with U.S. soccer superstar Megan Rapinoe on "#MadeForEveryone," a new campaign that helps people combat F.O.B.O. by encouraging everyone to make the switch to Schmidt's natural deodorant for 24-hour odor protection.
STRATEGY & EXECUTION
As an activist and athlete, Megan was the perfect partner for the #MadeForEveryone campaign. She demands a deodorant that gives her confidence in what she’s putting on her body and won’t let her down—on or off the field. Moreover, not only is ³§³¦³ó³¾¾±»å³Ù’s an effective deodorant, but it's also the first deodorant in the U.S. to be certified natural by Ecocert COSMOS Natural, with 100% natural origin ingredients.
As part of the campaign, Schmidt's worked with Megan to create a video that challenges outdated gender tropes in the deodorant category while raising the bar on what you can expect from a natural deodorant. The campaign launched with a social media and media push, alongside an online giveaway of 1,000 full-size products.
OUTCOME
The #MadeforEveryone campaign launched on March 17, 2021 and the campaign is currently active. Please check back in at a later time to learn more about the full outcome of this campaign.